Case study · Fine Jewelry · Accessible Pricing · 2024
Maha Accesorios
Elegance that still converts.
What changed
A better experience, on purpose.
Elegance, held steady
A refreshed brand so the product reads as fine jewelry, not discount accessories.
A store that feels effortless
Home, collections and product pages rebuilt for clarity and a calm path to checkout.
Retail and mayoreo, side by side
A dedicated wholesale (mayoreo) path so business buyers aren't funneled through the retail flow.
Designed to sell, not just to shine
Flows tuned so browsing turns into buying without cheapening the brand.
The brief
Maha sells fine jewelry at an accessible price — a story that only works if the brand feels elegant and the store feels effortless.
We rebuilt the storefront and tightened the brand so the price story and the product story stop fighting each other, and designed the flows around conversion.
A closer look
Maha — homepage
Collection page
Product page
Wholesale (mayoreo) page
A storefront where the price and the product finally tell the same story — elegant, and built to convert.